Tuesday, May 29, 2012


India’s Economy Slows, With Global Implications



The New York Times
Published: May 29, 2012
NEW DELHI — India’s coalition government just celebrated the third anniversary of its tenure with a self-congratulatory banquet that could not have been more poorly timed: India’s currency, the rupee, is falling; investment is down; inflation is rising; and deficits are eating away at government coffers.
While short-term growth has slowed but not ground to a halt, India’s problems have dampened hopes that it, along with China and other non-Western economies, might help revive the global economy, as happened after the 2008 financial crisis. Instead, India is now facing a political reckoning, as the country’s elected leaders must address difficult, politically unpopular decisions — or risk even deeper problems.
“When India was being run comparatively well in 2008, they seemed to cope with these external shocks, at least from a financial perspective,” said Glenn Levine, a senior economist at Moody’s Analytics in Sydney, Australia. “I think people are starting to question the long-term Indian story. That is the difference now.”
India’s difficulties come as the global economy is wobbling once again. Europe is grappling with a sovereign debt crisis that could shatter the continent’s economic and political union. The United States is still not producing enough new jobs. China’s growth has weakened, with a real estate downturn and stalling exports, while important emerging economies like Brazil are slowing down, adding to pessimism about the world economy at a critical time.
India is often viewed as a rising global powerhouse and, not too long ago, Indian officials were predicting growth rates of 9 percent or higher. The Obama administration, eager to tap into such a booming market and envisioning India as a regional counterweight to China, trumpeted the United States-India partnership. Some analysts even saw the global downturn as an opportunity for India, making it more attractive for foreign investors wary of putting money into declining advanced industrial countries.
Today, India’s economy is still expanding, with growth projected between 6 percent and 7 percent this year. And analysts say India’s long-term strengths remain significant. It has one of the world’s youngest populations, and polls consistently show they are overwhelmingly optimistic about their future. Meanwhile, India’s businesses are competing more aggressively on the global stage.
But the slowdown has punctured the once bubbly mood in the business and political classes and brought sharp criticism of the government. Indian business leaders, foreign investors and analysts say India’s strengths are being undermined by growing political dysfunction: the populist tendencies of Indian politicians, a lack of action by top leaders and allegations of corruption that have undermined the authority of policy makers.
India is desperate for investment in mining, roads, ports, urban housing and other areas, but Indian businesses and foreign investors are starting to shy away. Indian corporations, unable to obtain governmental licenses or permissions for projects, are investing overseas instead. Foreigners are also pulling back; their investment in Indian stocks and bonds totaled only $16 billion in the last fiscal year, compared with $30 billion the year before. The trend accelerated in recent months after the Finance Ministry, trying to stem a rising budget deficit, proposed a raft of new taxes on foreign institutions doing business in India.
“A quiet crisis of confidence is building up,” said Pratap Bhanu Mehta, president of the Center for Policy Research in New Delhi. “There is no certainty over the regulatory regime. There is no certainty over the tax regime.”
Indians have long thrived amid adversity, often by creatively — at times, illegally — subverting onerous regulations with a workaround ethos that has spurred economic activity. Even today, industries like pharmaceuticals, information technology and consumer goods, which do not need many licenses and official approvals, are prospering. But those sectors tied to the government, including mining, construction and manufacturing, are struggling.
“We have consciously kept away from businesses where we would have needed lots of permissions,” said Ajay Piramal, who heads a Mumbai-based conglomerate focused on pharmaceuticals.
At the core of the political uncertainties is the weakened status of the Indian National Congress Party, which leads the coalition government, known as the United Progressive Alliance. Since 2004, the government has operated under an unorthodox partnership between Sonia Gandhi, president of the Congress Party and the governing coalition, and Manmohan Singh, her handpicked prime minister.
The division of duties worked during the government’s first term. Mrs. Gandhi managed the coalition partners, rode herd on the Congress Party, championed safety net programs for the poor and oversaw election strategy; Mr. Singh, a quiet economist considered a father of India’s reform era, moved India closer to the United States and oversaw a booming economy where growth topped 9 percent.
In 2009, voters returned the U.P.A. to power amid expectations that India, having shrugged off the 2008 global recession, was on an inevitably upward growth track. But analysts say the contradictions in the Singh-Gandhi partnership have since been exposed. Mr. Singh holds the most politically powerful job in the country, yet is seemingly reluctant to wield power and often must seek approval on policy questions from Mrs. Gandhi. She oversees an advisory panel largely consisting of social activists that her critics regard as a shadow government.
The result has been a lack of a clear political agenda emanating from the top, analysts and business leaders say, allowing the bureaucracy to fall back into its traditional resistance to making decisions. When officials do act, they often change course after encountering political opposition.
“The last year was wasted,” said Sanjaya Baru, a former spokesman for the prime minister who is now at a research institute. “We’ve had a crisis of leadership on the economic side.”
Moreover, the government has been on the defensive since a series of corruption scandals, dormant for several years, exploded into public view. Attempts by technocrats to push through a so-called “second generation” of deeper economic changes were undermined by the inability of the Congress Party to corral its coalition partners.
In December, Mr. Singh’s cabinet announced that foreign retailers like Walmart would be allowed for the first time to open stores in the country with local partners. But Mr. Singh was forced to reverse course after an ally, Mamata Banerjee, the chief minister of the state of West Bengal, balked and threatened to bring down the government.
Then in March, facing pressures to raise revenues and stem the rising fiscal deficit, Pranab Mukherjee, the finance minister, released a budget that proposed new taxes on foreign entities in India, including levies on past deals that the Indian Supreme Court had ruled were not taxable in the country. Foreign investors were stunned, and analysts say the outflow of capital is one reason the rupee has tumbled 13 percent since the end of February.
“We are fed up and our investors are not keen to even talk about India,” said a senior executive at an American bank in Mumbai, asking not to be identified so he could speak bluntly. “They are sick and tired.”
Kaushik Basu, the government’s chief economic adviser, acknowledged that the government had made mistakes and had missed opportunities to better position India as the global economic landscape shifts. Yet he said that the rising pessimism was unwarranted and that India was still growing, still had high investment and savings rates, and should take advantage of the depreciation of the rupee to push exports. He said India’s problems were no worse than those in other emerging economies.
“It is a difficult stage,” Mr. Basu said in an interview. “But I do remain very, very optimistic. Six months and we will pull up.”
In the meantime, the immediate challenges are piling up. This month, in a move to raise revenues, the government raised gasoline prices, drawing public fury. Now the question, analysts say, is whether the administration can muster the political courage to trim the bigger subsidies affecting diesel fuel and cooking gas.
Mr. Singh warned last week that the government would have to make some unpopular decisions. Many experts, however, say they expect more stalemate.
“It has always been tough,” said Mr. Levine, the Moody’s economist, “but there is a sense, at the moment, that it’s too difficult. For the time being people are just giving up on it.”

Jim Yardley reported from New Delhi, and Vikas Bajaj from Mumbai, India.

Thursday, March 29, 2012

Bangladesh: The next hot spot in apparel sourcing? - McKinsey


Lower costs are an advantage for the country’s ready-made-garment industry, but challenges remain.

MARCH 2012 • Achim Berg, Saskia Hedrich, and Thomas Tochtermann

In This Article

In 2010, China dominated European and US markets for ready-made garments, accounting for about 40 percent of the import volume in each region. A recent McKinsey survey, however, found that 86 percent of the chief purchasing officers in leading apparel companies in Europe and the United States planned to decrease levels of sourcing in China over the next five years because of declining profit margins and capacity constraints.
Although Western buyers are evaluating a considerable number of sourcing options in the Far East and Southeast Asia, many chief purchasing officers said in the survey that they view Bangladesh as the next hot spot (exhibit). Indeed, our study of the country’s ready-made-garment industry identified solid apparel-sourcing opportunities there—but also some hurdles.

Exhibit










Many Chief purchasing officers view Bangladesh as the next hot spot for sourcing in the ready-made-garment market








What are your top 3 sourcing-country hot-spots within the next 5 years?

% respondents










Bangladesh






89


Vietnam






52


Indonesia






41


Cambodia






37










Source: Sept-Nov 2011 survey of 28 European and US chief purchasing officers from leading apparel companies that together account for $46 billion in total apparel-sourcing value and 66% of all apparel exports from Bangladesh to Europe and the United States

With about $15 billion in exports in 2010, ready-made garments are the country’s most important industrial sector; they represent 13 percent and more than 75 percent of GDP and total exports, respectively. McKinsey forecasts export-value growth of 7 to 9 percent annually within the next ten years, so the market will double by 2015 and nearly triple by 2020.
Our survey of chief purchasing officers found that European and US companies that focus on the apparel market’s value segment plan to expand the share of their sourcing from Bangladesh to 25 to 30 percent by 2020, from an average of 20 percent now. Midmarket brands, which generate about 13 percent of their sourcing value in Bangladesh, plan to increase that share to 20 to 25 percent over the same period. While growth in current product categories will drive some of the increase, 63 percent of the chief purchasing officers said that they want to expand into more fashionable or sophisticated items, such as formal wear and outerwear.
In our study, all the respondents identified attractive prices as the most important reason for purchasing in Bangladesh. They also said that price levels there will remain highly competitive in the future, since they expect significant efficiency increases to offset rising wage costs. Half of the respondents mentioned capacity as the second-biggest advantage of Bangladesh’s ready-made-garment industry. With 5,000 factories employing about 3.6 million workers (of a total workforce of 74.0 million), Bangladesh is clearly ahead of other Southeast Asian suppliers in this respect. It also offers satisfactory levels of quality, especially in value and entry-level midmarket products.
 
Five challenges
While Bangladesh presents some distinct advantages for sourcing, our study identified five challenges for apparel companies seeking to do more business there.
 
Infrastructure
Transportation bottlenecks create inefficient lead times for garments and delay deliveries to customers. This issue will become even more important in the future, since buyers want to source more fashionable products with shorter lead times.
Energy supply is a concern, too—90 percent of the more than 100 local suppliers we interviewed rate it as poor or very poor. The government has prioritized improvement in this area and started to upgrade power systems over the last two years, however.
 
Compliance
Nongovernmental and other organizations monitor Bangladesh for labor and social-compliance issues. While most European and US chief purchasing officers said in the survey that standards have somewhat or strongly improved over the past five years, they noted that suppliers vary greatly in their degree of compliance. Environmental compliance is just beginning to get attention.
 
Suppliers’ performance and the skilled workforce
Our study found that the suppliers’ productivity must improve not only to mitigate the impact of rising wages but also to close gaps with other sourcing countries and to satisfy new customer requirements for more sophisticated products. Two other concerns are a lack of investment in new machinery and technologies and the insufficient size of the skilled workforce, particularly in middle management.
 
Raw materials
Bangladesh lacks a noteworthy supply of natural or artificial fibers, and its dependence on imports creates sourcing risks and lengthens lead times. Compounding the problem is the volatility of raw-material prices over the past few years. The development of a local sector would improve lead times.
 
Economic and political stability
About half of the chief purchasing officers interviewed stated that they would reduce levels of sourcing in Bangladesh if its political stability decreased. The survey found that political unrest, strikes, and the ease of doing business are top of mind for respondents.
 
Realizing the potential
The three main stakeholders—the government, suppliers, and buyers—must work together to realize the potential of Bangladesh’s ready-made-garment market. The government's top three priorities for investment are infrastructure, education, and trade support.
What can European and US buyers do to secure Bangladesh as a sourcing powerhouse? At the highest level, they should review their approach from a full value chain perspective; for example, to increase the supply chain’s efficiency and transparency, they ought to expand their support for lean operations and electronic data exchange. Buyers should also build closer and long-term relationships with suppliers and, if necessary, rethink pricing negotiations with them. The most developed suppliers are choosing their customers more carefully and even breaking off ties with long-established ones.
Buyers must also improve their own operational execution. Their long response times, the complexity of internal procedures involving the merchandising and sourcing functions, and a high number of last-minute changes slow down the overall process. In addition, buyers must actively pursue compliance efforts.

About the Authors
Achim Bergis a principal in McKinsey’s Frankfurt office, Saskia Hedrich is a consultant in the Munich office, and Thomas Tochtermann is a director in the Hamburg office.